A big stock market drop sent media technology/communications stocks down 5% or more on Tuesday -- part of an overall sinking of U.S public … Read the whole story
The Interactive Advertising Bureau and the Data Center of Excellence released a forecast Wednesday that puts the amount marketers will spend on audience data … Read the whole story
"We'll be able to monetize that inventory without automation in the year 2019," says Randall Stephenson, chairman-CEO, AT&T. Read the whole story
The acquisition of programmatic firm MightyHive is the second major purchase for Sorrell's S4. In July, the company acquired digital production agency MediaMonks for … Read the whole story
The deal gives Hulu the right to dozens of new Funimation series every year, starting in 2019, with subtitled day and date releases tied … Read the whole story
Hulu with Live TV added "more than 450,000" subscribers in Q3. The company is also expected to add more than 3 million subscribers across … Read the whole story
"The Bisexual" offers a new twist on a tried-and-true formula: a single female seeking romance after a breakup. Read the whole story
The differentiated OTT strategy is built on direct-to-consumer streaming services, digital studios that sell content to other streaming services, and OTT streaming bundles such … Read the whole story
Shows on the bubble might be wondering if a traditional TV network will keep their project alive for another season. Or, will a lifeline … Read the whole story
Some 76% of respondents between the ages of 18 and 49 who read the news prefer to find that news online. Read the whole story
Timing is uncertain and leveraging blockchain in ad tech has been difficult for a number of reasons. But with growing concerns around fraud, data … Read the whole story
Publishers may get blocked if they aren't careful about what appears on their websites, such as unmoderated comments from users. Read the whole story
Jason Blake has been named CMO for the creative content and communications agency Newhouse, which launched with offices in New York and Los Angeles … Read the whole story
Unilever, Ikea and Kind are seeing tangible value from showing a sense of purpose beyond what they sell, according to Accenture Strategy. Read the whole story