Google has announced pay for conversions, a conversion-based bidding platform for display campaigns. Read the whole story
Alphonso is debuting an extension of its TV ad analytics software and services. NBC's TV station group is the first company working with the … Read the whole story
COMMENTARYWith only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over … Read the whole story
Through Sovrn's acquisition of VigLink, the company creates a portfolio of more than 50,000 independent publisher sites and reaches 250 million+ consumers daily. Read the whole story
The service will not include advertising, at least at launch, and will include over 1,000 hours of content. Smithsonian Networks is a joint venture … Read the whole story
The media and content agency focuses on TV and online video campaigns with proprietary software designed to enhance the placement, management and analysis of … Read the whole story
One reason to get involved with voice search, per Chemij, is that the cost is low to implement. Read the whole story
Mirriad's technology allows for things that appear in shows, like billboards, posters, or websites, to be replaced dynamically to promote a product or brand. … Read the whole story
The B2B trade show targets those in the cannabis community and occurs twice a year in Miami and Los Angeles. The event attracts more … Read the whole story
The ad, which ran today and is focused on the death of columnist Jamal Khashoggi, is part of a larger ad campaign planned by … Read the whole story
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Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America … Read the whole story
Kevin Reilly, president of TNT, TBS and chief creative officer for Turner Entertainment, has added to his responsibilities. Read the whole story
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Some TV station groups, such as CBS, are amping up news coverage, with live, local video streaming OTT services. Read the whole story
COMMENTARYThe Secret Life of the Zoo" is such a pleasant show that in the context of television, it's an endangered species. Read the whole story
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Here's my end-of-year performance review: I did OK on predictions about AI, data and voice-controlled assistants. Read the whole story
