The Inspire Brands restaurant chain spent an estimated $107 million on advertising during the first six months of 2018 and $139 million in 2017. Read the whole story
Lesser outlined the top priorities for Xandr with a continued focus on video advertising, and hinted at AT&T's larger plans in the video space. Read the whole story
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to … Read the whole story
Facebook's "lax oversight" allowed President Trump's former data consultancy Cambridge Analytica to collect information about tens of millions of the social networking service's users, … Read the whole story
In the content realm, social marketers appear misaligned with consumer preferences, based on findings from the report, from Sprout social. Read the whole story
OTT enabled-platform device use grew 45% in the third quarter versus the same period the year before to comprise a leading 41% share. Read the whole story
So what did Sling subscribers binge watch? Lifestyle programs and lighthearted comedies. The most-binged show was HGTV's "Fixer Upper," followed by "The Big Bang … Read the whole story
Fox News Channel earned 2.48 million in prime-time viewers, up 3% from a year ago. MSNBC gained a stronger 12% to 1.8 million viewers. Read the whole story
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Any advertiser may pull money from one specific show because of content it doesn't like. But a network usually keeps that spend, moving it … Read the whole story
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Don't let a focus on opportunity for the new year blind you to the benefits of cutting what didn't work in 2018. Read the whole story
Provus says he is excited to move to a company charting "the future of how branding music is going to work." Read the whole story
Oath CEO Guru Gowrappan announced the formation of the new division effective January 8, avoiding any comment on the recent news surrounding Oath's worth. Read the whole story
The Federal Trade Commission should ask Congress to pass national privacy legislation that will override state laws, including a new California measure, the Association … Read the whole story
COMMENTARYIf you look at your post-campaign reports, you will notice sites you never heard of earning a lot of impressions. Look at those sites … Read the whole story
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The investments are critical, as publishers see their share of the ad market shrink amid the migration to digital platforms like Google and Facebook. Read the whole story
COMMENTARYThis year's tally of scripted original TV shows will come in at 495 across the industry -- up by only eight shows over 2017. Read the whole story
