by Wayne Friedman
As NBCUniversal continues to cut back on traditional TV ad time on all its networks, the company has seen growth in digital media outside … Read the whole story
by Joe Mandese
The President's prime-time Oval Office address and a rebuttal by the Democratic Congressional leadership Tuesday was the highest-rated in a decade, according to estimates … Read the whole story
by Wayne Friedman
Using ATSC 3.0, the next-gen broadcasting technology standard, the effort will allow drivers to get in-vehicle HD terrestrial TV broadcasting. Read the whole story
by Wendy Davis
The parent company of Cambridge Analytica admitted it violated a UK privacy law by refusing to provide an American citizen with his data. Read the whole story
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by Wendy Davis
To date, around 70 publishers from 27 countries have certified their compliance with the standards. The program plans to begin assessing compliance in regions … Read the whole story
by Alex Weprin
Positioned as a middle ground between full streaming bundles that replicate the linear TV experience online and free or cheap ad-supported offerings, with the … Read the whole story
by Steve McClellan
The Inside Ideas Group, founded in 2004, helps brands build in-house digital capabilities. It has a staff of 1,500 working with in-house teams in … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There's been a lot of discussion about who might be the host of this year's Academy Awards broadcast after Kevin Hart was forced to … Read the whole story
by Karlene Lukovitz
InBev will run eight ads for five brands: Budweiser, Bud Light, Michelob Ultra, Stella Artois, Bon & Viv Spiked Seltzer. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers are paying more for entertainment: movies and sports events are higher. Even with cord-cutting, many believe paying for TV isn't a luxury -- … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
New research shows advertisers get that content marketing success is best measured by brand metrics, not just engagement. Read the whole story
by Alex Weprin
At the heart of the deal is Yospace's expertise in server-side ad insertion (sometimes called Dynamic Ad-Insertion, or server-side dynamic ad insertion). SSAI allows … Read the whole story
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by Laurie Sullivan
About 98% of advertisers adopt a brand bidding search strategy, but brand clicks from offline and tv are twice as likely to convert and … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Perhaps paving the way for the next Snapchat or Instagram, venture-capital backed mobile startups raised lots of cash in 2018. Across 150 deals, U.S. … Read the whole story