by Alex Weprin
Freedive will include a selection of acquired movies and TV shows, with the launch lineup including TV shows like "Fringe" and "Heroes" and movies … Read the whole story
by Wayne Friedman
With three weeks to go, CBS says over 90% of its Super Bowl TV advertising inventory has sold, with 30-second commercial prices averaging $5.2 … Read the whole story
by Joe Mandese
Direct marketing trailblazer Lester Wunderman, who is credited for coining the term "direct marketing," founded Wunderman, Ricotta & Kline in 1958, which became the … Read the whole story
by Alex Weprin
The in-house attribution product will track consumers from when they view an ad through purchasing, sign up and other factors. The solution is being … Read the whole story
by Wayne Friedman
Re-signing Nexstar includes digital media data and a new Comscore cross-platform service. Nexstar is the first TV station group to sign on for the … Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
LAS VEGAS -- It's inside Eureka Park, as well as in private meetings around CES, where marketers can find the most exciting startups. Here's … Read the whole story
by Joe Mandese
"Trust" levels in media have fallen precipitously in the world's most established media markets, but have actually been stable or increased in emerging ones, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Many telecom CEOs spent the week at CES forecasting how 5G will change the worlds of telecommunications, business, entertainment and life on your sofa. Read the whole story
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by Wayne Friedman
TV doesn't want to make the same mistake with advanced advertising that digital media platforms have -- over-targeting. It's more of an operational than … Read the whole story
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by Laurie Sullivan
Artificial intelligence is forecast to generate $3.9 trillion in business value by 2022, forcing more companies to add the technology as a risk factor … Read the whole story
by Alex Weprin
CMO Kelly Campbell said the company has launched an internal "Culture Lab." Hulu is betting that maintaining a presence in popular culture will keep … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Trump is at a net approval rating of negative 12.7 percentage points, looking at like-to-like length of presidential days in office through 720 days. … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Among the disruptions I expect: more retailers shutting down, more trade disputes and tariffs, and macroeconomic challenges. Read the whole story
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by Wayne Friedman
In the story ”NBCU Reduces More Ad Time By End Of 2019” (Television Daily News, January 9), NBCU’s CFlight guarantees come from Nielsen’s TV … Read the whole story