The big test will come on Super Bowl Sunday -- Feb. 3. The streaming service will have a 10-hour pregame show called "The CBS … Read the whole story
Almost two weeks after its Nielsen deal expired, CBS Corp. and the media-measurement company announced a renewal of its agreement for national, digital and … Read the whole story
The average price of a 30-second Super Bowl spot has nearly doubled over the past 10 years, but that inflation isn't keeping pace with … Read the whole story
With economists once again uttering the "R" word, there has been surprisingly little discussion about how a new recession would impact the advertising marketplace. … Read the whole story
The streaming music service Spotify continues to make podcasts a major focus of investment, building a unit that executives argue is complementary to its … Read the whole story
Outside TV recently struck a deal with Samsung to have its app preloaded onto all new Samsung smart TVs, a deal that will significantly … Read the whole story
Dentsu Aegis Network has updated its outlook for the global ad economy and despite slight downward revisions for North America and Central/Eastern Europe, is … Read the whole story
P&G's Gerry D'Angelo has been appointed co-chair of the board, which is tasked with pushing for industry adoption of its "Global Media Charter." The … Read the whole story
As part of a relatively bullish note on near-term prospects for Netflix, the Raymond James equities research team released findings of their periodic tracking … Read the whole story
In a move to explore leveraging voice to reach current and new audiences, 'The New York Times' launched a new endeavor that allow readers … Read the whole story
Technology advancements and capabilities from the digital data world are helping drive efficiency, improved accuracy and scale in OOH. Read the whole story
Twitter's goal is to help publishers strategize to produce the most popular and effective content, based on what's resonating with their fan base. Two … Read the whole story
The refinancing proceeds were used to repay AMI's bridge loan, which was obtained in June to finance the acquisition of the Bauer U.S. celebrity … Read the whole story
Much of "The Passage" on Fox is ludicrous, but the show's odd couple on the run is worth cheering for. Read the whole story
Delta Air Lines has moved switched its European media account to PHD from Zenith, "Campaign" reports. The brief covers planning and buying in the … Read the whole story