Media stocks and the market overall have posted consistently rising share prices nearly three weeks into the new year, after mid-single-digit percentage declines in … Read the whole story
The move comes after a decision to consolidate buying/investment teams at the location. Read the whole story
This morning, I received a dispatch from Prague-based ad network and programmatic market operator R2B2, including an analysis of 2018's programmatic market activity based … Read the whole story
Imagine a world in which some networks filled their schedules with mini-marathons of a small handful of shows repeated over and over again. Read the whole story
Another benefit of a merger may be carriage negotiations with traditional pay TV providers or virtual pay TV services to leverage group network deals. Read the whole story
The Federal Trade Commission has reportedly discussed a "record-setting" fine for Facebook over its privacy practices. Read the whole story
eMarketer estimates total programmatic TV spending -- national, local, OTT -- will hit $2.8 billion in 2019 and $4.7 billion in 2020. Read the whole story
Craigslist surpassed the $1 billion revenue mark for the first time in 2018, according to estimates released this week by the AIM Group's Classified … Read the whole story
Over time, the buying experience on OTT/CTV will be more similar to ad buying on linear TV. Read the whole story
The creative for the film-promoting campaign, produced by Pretty Big Monster, allows audiences to explore and "escape" from a room. Read the whole story
Disney said in a filing with the SEC Friday that it will demo its upcoming Disney+ streaming service at the company's investor day on … Read the whole story