U.S. ad spending expanded 4.1% in 2018, according to final estimates released late Wednesday by WPP's Kantar Media unit. That is only slightly off … Read the whole story
Nielsen, which started as a privately held company that went public, then private, then public again, may once again be going private. According to … Read the whole story
While YouTube TV had been available in the country's 100 largest TV markets, it will be available this week in 95 additional markets, bringing … Read the whole story
With its advertising business spinning into high gear with programmatic options, direct-sales and new types soon-to-be-available inventory, the company has been pricing its ad-supported … Read the whole story
Based on the number of ad units aired, Procter & Gamble is the fastest growing major radio advertiser by a wide margin, according to … Read the whole story
Conan O'Brien returned to his 11 p.m. time slot on TBS this week missing half of his show. Read the whole story
Behavior plays a major role in new targeting options on LinkedIn, which began allowing marketers to target ads based on user interests Wednesday. Read the whole story
And there's more to come, according to P&G CFO Jon Moeller, who discussed quarterly results with analysts today. Read the whole story
The layoffs are part of a restructuring that will allow BuzzFeed to invest in more profitable business areas. 'BuzzFeed' is also trying to avoid … Read the whole story
Bing has been banned using domain-name system corruption -- a method that blocks websites -- in China, which has tightened control of the news … Read the whole story
What began as a mnemonic device to help an attention-challenged presidential candidate stay on message is now being promoted by a mnemonic device created … Read the whole story
Overall, 58% of U.S. adults feel the news media does not understand "people like them," compared to the 40% who feel they are understood. Read the whole story