Google will bring in "Google Ads experts" to manage campaigns. Google has increased its focus on automation, which takes responsibility from advertisers and agencies. Read the whole story
It's the media agency's first foray into the China market. The office will be managed by Chitty Cao, who has been part of parent … Read the whole story
The appointment comes as the UK OOH specialist prepares to expand to international markets including the U.S. Read the whole story
CHEQ and RiskIQ plan to announce a partnership that provides advertisers and publishers with access to a bundled service to protect brands, publishers and … Read the whole story
The research on OOH viewing of sports says nearly 70% of those TV viewers like to watch that content with others. Some 66% of … Read the whole story
President Trump said: "I never worked for Russia." That may go down in history alongside Richard Nixon's "I am not a crook." As a … Read the whole story
It's really hard to judge the amount of misplaced ego that goes into buying and creating an ad that most of the country will … Read the whole story
Research finds Instagram is particularly strong among Gen Z, becoming a more popular place to watch entertainment content than Facebook and topping LinkedIn for … Read the whole story
The VAB report found YouTube enthusiasts watched just as much traditional ad-supported TV (50% watch three hours or more) as the average adult age … Read the whole story
Video game revenue -- software and hardware sales -- grew 18% to $43.4 billion in 2018. TV consumers spent around $100 billion on in-home … Read the whole story
Why have some of the world's largest tech companies failed at bringing marketplace technology to TV? To me, the answer is pretty straightforward. Read the whole story