by Wayne Friedman
Nielsen says traditional TV viewing came in at 98.2 million viewers -- the lowest Super Bowl viewing number for a traditional linear TV network … Read the whole story
by Alex Weprin
CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year's Super Bowl. Read the whole story
COMMENTARY
by John Trahar, Op-Ed Contributor
This year's ads mostly failed to inspire because they did not introduce or extend ideas connecting them to audiences every day. Bud Light did. … Read the whole story
by Wendy Davis
Maryland officials plan to ask a federal appellate court to reinstate an electioneering law that requires online publishers to post information about political ad … Read the whole story
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by Laurie Sullivan
Search and franchise marketing agency Location3 has expanded its partnership with Self Esteem Brands to become agency of record. The health and fitness company … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to some measures, the Super Bowl viewing has been flat, or slightly down, in recent years, leaving out streaming for the moment. One … Read the whole story
COMMENTARY
by Jeannette Ornelas
T-Mobile is a prime example of truly being present on social and creating valuable one-on-one engagements. Its 2019 Super Bowl rollout was no exception. Read the whole story
by Melynda Fuller
This year marked the first time the NFL has taken the top spot in the Ad Meter rankings. The Amazon Alexa spot came in … Read the whole story
by Gavin O'Malley
Despite its pluses, the social net's CEO neglected to note its failure to protect millions of people's private information to its facilitation of misinformation … Read the whole story
by Larissa Faw
Topics tackled in the upcoming series include digital privacy, virtual reality, and brands being forced to take a side in the culture wars. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Rumors of such a tie-up were given new life this week after a JPMorgan research note suggested such a deal is "the best strategic … Read the whole story