As a follow-up to a benchmark report profiling 15 television attribution providers, Sequent Partners this morning released a more in-depth report providing a detailed … Read the whole story

Television is increasingly being valued for the lower end of the marketing funnel, thanks to increases in digital backchannels and data. That's one of … Read the whole story

Citing "mixed macro data points," a leading Wall Street equities research team sent a warning signal for the 2019 ad economy and lowered stock … Read the whole story

The company announced the promotions of Publicis Media CEO Steve King to chief operating officer of the Groupe and Nigel Vaz, to global CEO … Read the whole story

The transformed 21st Century Fox is poised for a new "risk-welcoming" chapter and will have a "startup mentality," says new company CEO Charlie Collier. … Read the whole story

Called PubTech because it caters to publishers, rather than advertisers, the LiveYield platform arms publishers with the same level of revenue-generating intelligence as advertisers. Read the whole story

USIM has been named media agency of record for Howard's Appliance, TV & Mattress, one of the largest retailers in the category in Southern … Read the whole story

Unified ID lets different companies in the digital ad supply chain integrate The Trade Desk's cookie footprint with their own coverage. That increases overall … Read the whole story

About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year. Read the whole story

Whatever the process, there is a need to have third-party metrics in addition to other first-party data -- whether panel-based, census-based or otherwise. Read the whole story

ESPN+ now has more than 2 million subscribers -- twice as many as five months ago -- bolstered by the launch of its exclusive … Read the whole story