Company veteran Scott Hagedorn succeeds Page Thompson as North American CEO as John Swift is named chief operating officer of the group. Read the whole story
Marketers spent a total of $75.8 billion over the first three quarters of 2018 -- the most ever on record. Read the whole story
Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. Read the whole story
The study also showed that the longer participants watched a TV show, the more receptive they were to commercials, with as much as a … Read the whole story
Clients of FreeWheel Market will be able to use the tool to "better determine the optimal mix of TV and video channels to drive … Read the whole story
NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain tech, will bring … Read the whole story
Facebook reportedly may agree to a fine in the billions, in order to resolve an FTC privacy investigation stemming from the Cambridge Analytica debacle. Read the whole story
