Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media's addressable TV … Read the whole story
With many returning advertisers, ABC has now sold out all commercial inventory in "The"91st Oscars" show. The Academy Awards remain the least-glutted awards show … Read the whole story
Google announced Wednesday it will now serve ads built for AMP HTML using the Accelerated Mobile Pages framework, and on regular web pages, after … Read the whole story
PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app … Read the whole story
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App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Perhaps they ran out of … Read the whole story
New documents filed by privacy advocates claim the IAB Europe and Google knowingly violated GDPR privacy laws. The evidence focuses on the IAB Tech … Read the whole story
Viacom says BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Network, TV Land and VH1 will soon be included in fuboTV's base package, … Read the whole story
Vox Media will produce a new technology news podcast for 'Recode' as it continues to deepen its library of shows. The untitled show, which … Read the whole story
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In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from … Read the whole story
COMMENTARYJust as CNN is exhibiting the greatest improvement in trust among American news watchers, the network announced a new political editor with a perceived … Read the whole story
