iHeartMedia and other RCS clients will now have access to Radiojar's technology, which allows broadcasters to add individual audio elements like DJ voice tracks, … Read the whole story
- COMMENTARY
In-stream reserve ads allow advertisers to choose content packages in specific categories, including sports, fashion and beauty, entertainment, food and news. These are also … Read the whole story
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number … Read the whole story
For nearly a decade ADstruc was dedicated to licensing automation software to OOH agencies. But those licenses (with one exception) have expired and are … Read the whole story
Brave, creator of a privacy browser and blockchain-based digital advertising platform, will now allow users who watch opt-in private ads from its brand partners … Read the whole story
- COMMENTARY
Google will retire the average position reporting metrics used in Google Ads this September. Read the whole story
The platform plans to build simulation models to pre-determine ROI investments based on devices and platforms used as well as budgets and media buys, … Read the whole story
Full-year revenue rose 26% to $55.2 million. Telaria also renewed its deal as the programmatic platform for record for premium video digital platform, Hulu. Read the whole story
- COMMENTARY
The pros and cons of digital audio, which continues to experience meteoric growth, with audiences that tend to listen to episodes for their full … Read the whole story
- COMMENTARY
Magna Global's Julie Anson said Magna looks at TV as a holistic universe, finding audiences across it. "There comes a point of diminishing return," … Read the whole story
- COMMENTARY
The very DTC brands that once found success on social are scrambling to more traditional media to find their audiences - including streaming TV. Read the whole story
COMMENTARY"We do media first and then content. With our new personalization mindset, media content and creative are more synced up than they have ever … Read the whole story
