• by Wayne Friedman , February 26, 2019

Supply-side video advertising platform Telaria witnessed 30% higher revenue in the fourth quarter to $19.7 million -- which sent its stock soaring.

Telaria stock price closed up a whopping 34% on Tuesday at $4.85.

Full-year revenue rose 26% to $55.2 million. It projected $11.5 million to $12.5 million in revenue in the first quarter of 2018, and $63 million to $67 million for the full year.

Recently, Telaria renewed its deal as the programmatic platform for record for premium video digital platform Hulu. The company also added connected TV clients Cheddar and Outside TV.

Connected TV media schedules now represent 33% of all its revenue, with connected TV revenue is up 232% versus the same period a year ago. Video advertising through its management platform now has an an effective cost-per-thousand impressions price of $12.83 -- up from $11.46 a year ago.

Also, Telaria added a TV content tool which reveals bidding and buying patterns of individual shows, episodes, duration and content categories.