With net new business gains of $3.201 billion, Publicis Media Group was the winner of the major agency holding companies' media account services reviews … Read the whole story
Independent media agency USIM is on a roll, winning its second piece of new business in as many months: the Crunch Fitness chain. USIM … Read the whole story
Political revenues totaled $149.6 million in Q4 versus $15.5 million in Q4 2017, a non-election year. Sinclair says digital revenues climbed 22.5%. Read the whole story
National Geographic Media has become a "go-to" destination for brands that "want to tell their stories of mission and purpose in a contextually relevant … Read the whole story
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Council accreditation for its ability to detect and filter sophisticated invalid traffic such … Read the whole story
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During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media. Read the whole story
The Native Advertising Institute has just released a new ebook, 51 Award-winning Native Advertising Examples - from the 2018 Native Advertising Awards. The ebook … Read the whole story
Apple Search Ads has added mobile ad automation platform Bidalgo to a select group of partners to manage campaigns in the company's app store. Read the whole story
COMMENTARYThe courage of journalists has come into sharp focus this week with the detentions of TV news people in Venezuela. Read the whole story
Most marketers surveyed still plan to spend more on Amazon. Its rival Walmart wants to bring its ad business in-house. It places ads online … Read the whole story
Lightstream's tech stack is geared toward content creators; in particular, video game players,who increasingly turn to platforms such as Twitch and YouTube to play … Read the whole story
COMMENTARYThose involved in political marketing love OTT, she said, because it reaches the cordless and offers increased frequency to a high-value target audience. Read the whole story
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One thing that caused jaws to drop was that the audio performance was so low. "Video was on, sound was off," Alyssa Kramer said, … Read the whole story
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"All politics is local." Former House Speaker Tip O'Neill's famous quote epitomizes why the American Advertising Federation's Day on the Hill next week is … Read the whole story
