Asked to describe how the level of trust between marketers and their agencies has changed over the past two to three years, more than … Read the whole story
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking … Read the whole story
Martech is a multi-billion industry dwarfing ad tech and rivaling the overall media economy yet it is barely on Madison Avenue's radar, WPP's GroupM … Read the whole story
Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising … Read the whole story
A day after announcing it has consolidated all of its operations under a unified Kantar brand, Reuters is reporting that talks have accelerated with … Read the whole story
Two distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplace: one predominantly using the hemp derivative CBD for medical benefits and others … Read the whole story
The show tries very hard to be another "This Is Us," but it pales in comparison. Read the whole story
Reports say Apple's forthcoming product will offer access to original content and other SVOD services. But no ad-supported content will air. Read the whole story
Twitter "allows its platform to serve as a portal of defamation in order to undermine public confidence in plaintiff and to benefit his opponents … Read the whole story
The mainstream adoption of electric scooters couldn't have occurred 10 years ago. The millennial-skewed participants at SXSW grew up as digital natives. Read the whole story
BroadwayHD seeks to take advantage of the Broadway brand, while being a global service. Read the whole story