The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful … Read the whole story
Facebook will prohibit advertisers of housing, employment or credit offers from targeting ads based on age, gender, ZIP code and ethnic affinity -- often … Read the whole story
In a move that could change how the ad biz thinks about "viewability," IPG finds TV's isn't that different from digital. Read the whole story
In Q3 2018, U.S adults spent 10 hours/30 minutes per day on media usage -- the same as the year-ago period. Read the whole story
It's known as "Greener's Law," and it is one of the most fundamental principles of media spin, especially the political kind: Don't pick a … Read the whole story
The move enables marketers to deliver coordinated digital ads to the same households reached by TV campaigns. It coordinates buys at the household level … Read the whole story
Media was previously handled by two agencies: Philadelphia's Harmelin Media was responsible for offline media and Sapient Razorfish oversaw online media. Read the whole story
John Montgomery, executive vice president of global brand safety for GroupM, will present a session at the 2019 London Brand Safety Summit. Read the whole story
OOH isn't just for billboards anymore. It's how brands interact with consumers visually when they're out of their house. Read the whole story
Launch partners include top brands in the fashion and beauty business, including Burberry, Balmain, MAC Cosmetics, Michael Kors, Dior, H&M, Nike, Adidas, Prada, Uniqlo, … Read the whole story
Following its scripted "choose your own adventure" film "Black Mirror: Bandersnatch," the company will launch a family-friendly series with interactive elements. Read the whole story