by Larissa Faw
Zenith will serve as global lead agency, responsible for overall strategy and buying across North America, EMEA, and APAC. The Publicis-owned agency will work … Read the whole story
-
by Wayne Friedman
U.S. local digital advertising is expected to climb 9.2% this year to $77 billion, according to Borrell Associates - rising as a percentage of … Read the whole story
by Alex Weprin
The company plans to use the money to up sales and marketing activity, expand its international business and enter new areas, such as streaming … Read the whole story
by Wayne Friedman
Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study. Read the whole story
by Steve McClellan
It's the biggest acquisition to date for the advertising and marketing arm of Accenture and a major statement about its Adland aspirations. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Networks consider how to get consumers more engaged in timely, relevant messaging. OK. But define relevant -- and then define timely. Read the whole story
-
by Alex Weprin
On SiriusXM satellite radio, Pandora Now will be a curated channel, with prime placement as channel 3. Pandora users will get Pandora Now as … Read the whole story
-
by Laurie Sullivan
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their commitment to integrated people management, increased productivity and recognition and rewards platforms … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Gartner suggests 5G will give AR and VR a major boost, transforming "not only customer engagement but also the entire product management cycle." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search might be becoming an "old-school" marketing and advertising media, according to data released Wednesday from Borrell Associates. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This week's final episode of "Crazy Ex-Girlfriend" should satisfy fans who seek closure in their series finales. Read the whole story