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by Wayne Friedman
The new broadcast standard is scheduled to roll out in the top 40 U.S. TV markets by the end of 2020. Test markets already … Read the whole story
by Joe Mandese
A new study by Google and the National Research Group finds a significant number of consumers are willing to share some of their most … Read the whole story
by Joe Mandese
Sara-Beth Donovan, the long time media chief at Avon, CT-based agency Mintz + Hoke, has been named president of its independent media services unit, … Read the whole story
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by Laurie Sullivan
The low unemployment rate contributes to the challenge of finding and retaining top salespeople and has become a competitive advantage for many companies in … Read the whole story
by Wendy Davis
Privacy for America says it plans to advocate for a federal privacy law. Read the whole story
by Alex Weprin
Episodes of "Being Erica," "Bedlam," "Primeval" and "Robin Hood" will appear across Pluto TV's channels. Also, the company will create two dedicated "pop-up" channels … Read the whole story
by Joe Mandese
The number of Americans deemed "cord-nevers" who have never subscribed to a traditional TV service grew 9% over the past two years to 31 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As the presidential election season ramps up late this year and next, one can only imagine political advertising -- plagued in 2016 by Russian … Read the whole story
COMMENTARY
by Alex Rosen
With linear TV still leading the pack, advertisers now see connected TV as a supplement to their linear campaigns. Many streaming video services syndicate … Read the whole story
COMMENTARY
by
The stock market has bounced back strongly this year, but advertising companies aren't participating in the rebound. Trump's demands that the Fed either cut … Read the whole story
by Chuck Martin
Consumers turn to virtual reality content for emotional connection and perceive augmented reality as a tool for useful additive learning. Read the whole story