by Joe Mandese
The Advertising Research Foundation has rescinded a highly regarded foundation award for a controversial audience-targeting campaign it bestowed to Cambridge Analytica in 2017, citing … Read the whole story
by Tony Jarvis
Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. Read the whole story
by Wayne Friedman
CFlight offers a single audience guarantee, based on specific demographic impressions on average commercial minute ratings. They include live and delayed TV viewing, VOD, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Why does the upfront continue, especially when overall revenue results are virtually flat year-to-year? Read the whole story
by P.J. Bednarski
Amazon isn't commenting on reports that it's set to start another music service that could be up and running by next week. Read the whole story
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by Wendy Davis
"No other privacy legislation being seriously considered in the rest of the country has as broad an opt-in consent requirement as HB 4390," the … Read the whole story
by Joe Mandese
If undeclared Democratic Presidential primary frontrunner Joe Biden doesn't run, the biggest gainer would be Bernie Sanders, according to new polling released this morning … Read the whole story
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by Alex Weprin
7Park Data does not provide full-fledged ratings data on number of viewers, but data that gives a general sense of how popular specific shows … Read the whole story
by Laurie Sullivan
On Tuesday Facebook announced a few changes to simplify and clean up the interfaces across Ads Manager and Business Manager. Read the whole story
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by Laurie Sullivan
The Blue Fountain Media study analyzed the role of organic and paid social advertising in consumer perception and in the purchasing cycle. Read the whole story
by Alex Weprin
Nielsen found that podcast ads have been successful in driving key business metrics, including brand awareness, ad recall, affinity, recommendation and purchase intent. Nielsen … Read the whole story
by Sara Guaglione
The update: 24-inch video monitors that stream news and advertising spots, as part of a project called TimesVision to bring video content to print … Read the whole story
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by Wendy Davis
Maryland's new law imposes only "modest" burdens on newspapers, the Attorney General argues. Read the whole story
by Melynda Fuller
The millennial-focused 'HefPost' will be Cooper Hefner's new digital platform, prepping for a 2020 launch. It will sport the slogan "Arouse. Inform. Live." Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
While platforms like Hulu are delivering advanced ad experiences, companies such as BrightLine are developing, building and deploying these experiences across OTT and connected … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The title of this new ABC comedy series "Bless This Mess" gets it half right. The show is a mess. Read the whole story
by Wayne Friedman
AT&T has sold its nearly 10% in Hulu back to the company -- not directly to Walt Disney, as analysts expected -- in a … Read the whole story