January 25, 2023
Monday, April 29, 2019
Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a … Read the whole story
"Endgame" is estimated to have spent $20.7 million for the entire run of its national TV advertising campaign so far, posting some 2,791 airings … Read the whole story
According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). Read the whole story
- COMMENTARY
For a generation raised on massive multiplayer shooter games, the combination of real-time social-sharing and toxic dehumanizing rhetoric is creating a new media form … Read the whole story
Microsoft is making its advertising products more accessible to those with physical and emotional impairments and reaching out to marketers and agency reps to … Read the whole story
- COMMENTARY
This year, we are on target to reach the tipping point, where more people watching e-games streaming live, than so-called real sports. In 2018, … Read the whole story
Spotify told investors that "ad-supported revenue growth underperformed our expectations in Q1" due to pricing issues, particularly about its "Sponsored Sessions" ad product. Read the whole story
- COMMENTARY
AG William Barr held a press conference on April 18, offering a vigorous presidential defense, followed by news analysis. This totaled some 11 million … Read the whole story
- COMMENTARY
Two-thirds of European brands said programmatic ad spending increased following their respective implementation of GDPR. Read the whole story
COMMENTARYOver the next few years, Netflix stands to lose content rights to a number of high-profile shows, according to "The Wall Street Journal." Read the whole story
