From Jan. 1 through mid-May, $191.1 million was spent on national (and regional) airings of TV ads vs. $330 million a year ago, due … Read the whole story
While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is becoming a differentiating reason … Read the whole story
The work playfully urges travelers to ditch their smartphones and experience the city in a more engaged way. Read the whole story
Consumers are embracing streaming video, and this year's upfront presentations set the table for the big companies hosting the events to lean into streaming … Read the whole story
New ESPN deals will include both linear components and ESPN+ components. In addition, ESPN+ could serve as a place to do alternative broadcasts of … Read the whole story
The program is profitable at current membership levels and the company projects at 1 million members, it could generate more than $35 million in … Read the whole story
For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and … Read the whole story
The new deal gives TYT a 24/7 channel that will include live programming and on-demand programming. Read the whole story
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct. Read the whole story
When marketing to modern media consumers now, the only real concern seems to be price. Read the whole story
Fraud is a lot more difficult to stop, without impacting proper traffic, than one might think. Read the whole story