Does The Primetime Television Upfront Still Matter?

For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, however, the upfront season is placing thoughts of September squarely into May.

In this week’s edition, I examine whether the fall TV season -- or the prime-time upfront -- even matter anymore.

Next story loading loading..

Discover Our Publications