January 25, 2023
Commentary
Does The Primetime Television Upfront Still Matter?
- by Steve Sternberg , Featured Columnist, May 21, 2019
For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, however, the upfront season is placing thoughts of September squarely into May.
In this week’s edition, I examine whether the fall TV season -- …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
