When a customer focuses and clicks specifically on one type of image, Microsoft will serve a carousel of product ads that are visually similar. Read the whole story
A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase … Read the whole story
Roku is expanding its suite of OTT advertising tools. The latest tracks and targets audiences that have shifted their viewing from linear TV to … Read the whole story
This is NBC's fifth win in six years in TV ratings, even without the Super Bowl and Olympics. Read the whole story
Research shows that some functions are going in-house, but brands still want to retain a media agency. Read the whole story
Stacey Kelly has been named content director, where she will develop new original content for the Viacom-owned company. Read the whole story
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving site users an option to view all the Sponsored Content and native ads … Read the whole story
But the use of AI in digital advertising will contribute to an increase in the cost per ad, according to a new study by … Read the whole story
In a few years, the digital video marketplace could be on par with where the total TV advertising market is now: $70 billion. Read the whole story
The new unit combines Infront's digital services such as strategic consulting with those of martech company Omnigon, a creator of websites, apps and other … Read the whole story
This show is about two mismatched sleuths who go chasing around after bad guys involved in the black-market trafficking of stolen antiquities. Read the whole story
The company has hired Peter Graseck to serve as vice president, East Coast ad sales. Read the whole story
The AgeLab is an innovation center designed to explore and alleviate challenges associated with aging and to encourage and incubate new technologies and products … Read the whole story