by Wayne Friedman
Crown Media, Hallmark's parent company, reported upfront ad business across many categories, with emphasis on retail and telecommunications. Read the whole story
by Joe Mandese
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but struggle to harmonize them and … Read the whole story
by Joe Mandese
With manipulated videos looming as the next big disinformation disruptor, The Washington Post is expanding its role in "accountability journalism," launching a new platform … Read the whole story
-
by Laurie Sullivan
Facebook and Google reportedly stopped the FEC's efforts to regulate digital political ads during the 2016 presidential election, refusing to change ad size to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI and machine learning should attract advertisers doing business with Google and Facebook to Amazon, but by 2020 Juniper expects that overall, AI will … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. Read the whole story
by Wayne Friedman
The deal is for $150 million -- $120 million in cash and $30 million in "time-based" equity. Read the whole story
by Gavin O'Malley
Facebook wants to handpick the initial members of a board comprising about 40 experts from various fields. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Here comes Libra -- a planned digital currency developed by Facebook, designed to run on the Libra blockchain. But leaders in the crypto space … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A weekend newspaper story about obesity in America did not explore TV's role in promoting the consumption of unhealthy foods. Read the whole story
COMMENTARY
by Karlene Lukovitz
Equally critical, the open-access consumer data feeding both AVOD and SVOD models may not be such a given going forward. Read the whole story