by Wayne Friedman
The Dow Jones U.S. Broadcasting & Entertainment Index rose 24.9% for the first six months of 2019 to 1,518.14. Read the whole story
by Wayne Friedman
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. Read the whole story
by Joe Mandese
The increasing availability and complexity of consumer data is driving a corresponding increase in the supply of data analysis platforms and partners, according to … Read the whole story
by Steve McClellan
Epsilon will continue to be led by its current CEO Bryan Kennedy, who will report to holding company chief Arthur Sadoun. Read the whole story
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by Steve McClellan
WPP on Monday confirmed reports that Bain is entering exclusive talks to acquire a majority stake in research arm Kantar. Read the whole story
COMMENTARY
by Karlene Lukovitz
Comscore's latest report includes hints of maturing amid the go-go OTT landscape. Read the whole story
COMMENTARY
by Sable Mi
When it comes to measurements, data and methodology are key. Given the complexity of the media schema, it would be ineffective or even misleading … Read the whole story
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by Laurie Sullivan
Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement … Read the whole story
COMMENTARY
by Mandie Clem
Pop quiz! When we say a TV show has a 130 index for a given target, does that mean: (a) our target is 30% … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The show is called "What Just Happened??! With Fred Savage" and it is a savage send-up of over-hyped "aftershows." Read the whole story
COMMENTARY
by Pamela Webber
Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Read the whole story