by Laurie Sullivan
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns … Read the whole story
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by Wayne Friedman
Using dataxu's OneView software, advertisers can get "thousands of audience attributes, including consumer behavior, demographics, shopping habits and location." Read the whole story
by Wayne Friedman
Nielsen viewing data analyzes all episodes for season three of the show. It calls the show "the most watched Netflix original series we've ever … Read the whole story
by Karlene Lukovitz
FuboTV saw 137% YoY viewership bump in June -- when most of the FIFA Women's World Cup games were played -- and a 200% … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV stations are increasingly dependent on this revenue source, which rises every other year with the midterms and presidential election. Read the whole story
by Steve McClellan
The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into … Read the whole story
by Wendy Davis
Major ad industry groups, as well as companies including Uber and Nielsen, opposed including the citizenship question. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to Publicis Media's Zenith, TV will lose its dominant share of global ad spending within the next couple of years, with Internet display … Read the whole story
by Joe Mandese
There's a considerable disconnect between the concept of "brand purpose" and the role of brands actually "doing good," according to findings of a survey … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Clearly, when it comes to sharks, NatGeo and Discovery Channel are not chums. Read the whole story
by Sarah Mahoney
Deloitte's new back-to-school study forecasts a subdued season, with spending up just 1.8% at about $519 per student. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The suggestion that success will result from mere ownership of a "first-party data asset" is misleading at best. Read the whole story