by Wayne Friedman
STIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming based on a viewer's city. Read the whole story
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by Laurie Sullivan
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households served over-the-top and connected television ads. Read the whole story
by Gavin O'Malley
The EC plans to focus on whether and how Amazon's use of accumulated marketplace seller data impacts competition. Read the whole story
by Steve McClellan
CEO John Wren told analysts today the firm considered bids for both Epsilon and Acxiom, ultimately bought by competitors. Read the whole story
by Wendy Davis
Luxottica and 13 other contact lens retailers allegedly agreed to restrict keyword advertising on search engines in response to legal threats by 1-800 Contacts. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition I once again call on the major broadcast networks to do something I've been recommending since the inception of this … Read the whole story
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by Richard Whitman, Columnist
A new report finds 78% of its members now have an in-house agency. That's up from 58% in 2013 and 42% in 2008. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NBA has had ad patches on the front of uniforms for two years. Major League Baseball is also considering the ad-patch business. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Pushed along by artificial intelligence-enabled devices, in-vehicle technology and streaming services, the U.S. consumer tech industry will reach $401 billion in retail revenue this … Read the whole story
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by Sean Hargrave
"Campaign" is reporting WPP will not pitch for Disney's $4bn global media account because of concerns of a potential conflict of interest with its … Read the whole story