Amazon appears to be looking to build out its ad business by putting data on a blockchain. Read the whole story
A promising new developer, Hudson MX, has inked a deal with radio broadcasting giant Entercom to offer conventional radio ad inventory via a real-time … Read the whole story
UM found low confidence in the perceived "truthfulness" of virtually every information source in our lives. Read the whole story
The new service could challenge Apple's News+ offering, represent a realigning of Facebook's content priorities, if publishers are receptive. Read the whole story
After the account became active again on Friday -- without the video at issue being removed -- McConnell tweeted "victory." Read the whole story
Jeff Green, founder-CEO of The Trade Desk, said the company is now raising its 2019 revenue estimates to at least $653 million. Read the whole story
The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation. Read the whole story
While competitors are scaling up -- especially when it comes to producing, owning and selling TV shows to traditional TV and virtual TV distributors … Read the whole story
Digital News Daily's editor launches a weekly column dedicated to exploring this promising-but-complex media sector. Read the whole story
Proof points for digital remain elusive, especially in terms of brand building and other, broader marketing objectives. Read the whole story
Audience-based targeting, an area where search had traditionally lagged behind other channels like programmatic and social, could see a change. Microsoft Advertising combined technology from … Read the whole story