If implemented, the move would be less detrimental to YouTube's ad revenue than other possibilities, such as disabling all ads in kids' videos, reports … Read the whole story
The platform, which should benefit from NFL's 100th season nostalgia, gives the NFL another monetizable outlet for its in-house production unit's content. Read the whole story
Brands are moving away from advertising that appears next to controversy, terrorism and illegal behavior, and toward lifestyle-related feel-good content promoting positive thoughts. Read the whole story
Overall, consumers across all generations prefer to see personalized content on Google, Amazon, and Facebook, as well as in emails, a report finds. Read the whole story
Interpublic's The Martin Agency also retained a key piece of business as creative agency on the iconic Oreo account. The CPG giant will also … Read the whole story
Apollo wants to combine Tegna with broadcasting assets the company is in the process of buying. Apollo has already struck deals with Cox Media … Read the whole story
There was no disclaimer here. It sure seems like part of a media campaign for Trump's 2020 re-election. Read the whole story
It's daunting to run a large corporation -- especially when a third party finds adware in one of the company's top services. Read the whole story
The renewals are good news because these shows have been among TV's most entertaining spectacles ever since they first premiered. Read the whole story