Out-of-home ad spending rose 7.7% during Q2 2019, according to an analysis of data from Kantar Media released Wednesday by the Out-of-Home Advertising Association … Read the whole story
The Trump administration is appealing a judge's decision to block a rule that would have required tv and streaming video ads for prescription drugs … Read the whole story
Navy Federal, with a $150 million annual advertising budget, will work with the agencies that have a remit for national and regional brand strategy, … Read the whole story
MediaPost Sept. 9 will kick off a new "blended learning" course for advertising and media industry pros interested in learning about AI. The course, … Read the whole story
Netflix's share of U.S. viewers is forecast to slip from 87% this year to 86.3% by 2023. Read the whole story
Movie marketers spent $2.5 billion on national/regional TV advertising for theatrical movies from August 2018 - August 2019, according to iSpot.tv. Other estimates show … Read the whole story
Most consumers surveyed would only shell out $4.20 per month for YouTube --- and that's more than any other app on the market. Read the whole story
Awkward title, great show. That just about sums up the TV Blog's initial reaction to this new Showtime series. Read the whole story
Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? Read the whole story