It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a … Read the whole story
Northwell Health spends around $80 million on advertising each year, but is planning to increase its ad budget to bolster brand awareness and market … Read the whole story
Digital creative optimization allows out-of-home ads to tap into what matters to consumers and what is likely to affect their behavior. This is especially … Read the whole story
WPP and InMobi Group have entered into a partnership in India to jointly help clients build mobile marketing and media plans. Read the whole story
It is coincidental that two of the most noticeable shows on TV just now required that their casts from long ago be reassembled. Read the whole story
Five of the top eight back-to-school brands reduced ad spending by nearly 20%, year-over-year, according to MediaRadar. But Best Buy, Amazon and JCPenney spent … Read the whole story
The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of … Read the whole story