Amid concerns of a looming U.S. economic downturn, the U.S. ad market expanded 7.6% during the first half of 2019 and is on track … Read the whole story
The coalition will develop tools and solutions to help brands better prepare to engage multicultural consumers -- dubbed "the new majority" -- and will … Read the whole story
- COMMENTARY
Data is being in-housed, but could more media functions follow? New figures show it is entirely possible. Read the whole story
Weed knows the company well -- Unilever is a major WPP client. He was Chief Marketing and Communications Officer at the CPG giant for … Read the whole story
COMMENTARYIt's the time spent viewing video games that deserves greater attention in esports -- organized video games played competitively before a live audience for … Read the whole story
Wall Street equities firm Pivotal this morning initiated coverage of OTT platform Roku with a "sell" rating and a target price less than half … Read the whole story
- COMMENTARY
You have to be of a certain age for the passing this week of journalists Cokie Roberts and Sander Vanocur to mean something to … Read the whole story
Predecessor agency J. Walter Thompson, which merged with Wunderman last year to form Wunderman Thompson, has been the Marines' agency for 72 years. Read the whole story
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What might the D2C-reshaped world of TV advertising look like? There will be more focus on audience, automation and performance. Read the whole story
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The IAB Tech Lab wants to move from a system that relies on cookies to one that relies on "identifiers" provided by browser developers. Read the whole story
TiVo's Q2 video trends survey also finds 31% saying they do not as yet subscribe to any SVOD services, but subscribers spend the most … Read the whole story
SCR can now measure talent's promotion of TV programs across Twitter, Facebook and Instagram. Read the whole story
