"OOH is Real" is the theme of a campaign that will hyper-target ad execs and media planners and buyers with placements at or near … Read the whole story
As head of innovation at Zenith, Tom Goodwin spends much of his time traveling around the world speaking at events, and meets many people … Read the whole story
The migration of viewers from linear TV to online video has some obvious advertising casualties, but there also is one less-than-obvious beneficiary: digital out-of-home … Read the whole story
YouTube on Monday at Advertising Week New York plans to announce Video reach campaigns, which marketers may find much easier to use and optimize. Read the whole story
Synthetic is a definition of how humans and machines are collaborating to make media that is, on one hand, exciting and innovative, and on … Read the whole story
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been … Read the whole story
A Fox voting poll shows a number of Democratic presidential contenders beating Donald Trump. And not all Fox News on-air journalists and anchors have … Read the whole story
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," but the journey is much more than an edgy new travel site he … Read the whole story