Recently, major TV network groups including CBS, Viacom and WarnerMedia began rejecting Juul advertising. Juul has spent $31.2 million on national/ regional TV advertising … Read the whole story
In what may be the most material applications of blockchain technology by a major ad agency holding company to date, Havas's sports and entertainment … Read the whole story
"The Simpsons" comes out swinging this season with a brutal takedown of social media influencers, tastemakers and monetizers. Read the whole story
Starting with YouTube, social and expanding to over-the-air and streaming next April, LX aims to deliver "relatable" news to millennials and Gen Z's who … Read the whole story
Videa has started up what it says is the industry's first free, transparent, open data specifications for exchanging TV data. This effort will automate … Read the whole story
The newly combine portfolio includes 'New York,' 'Curbed,' 'The Cut,' 'Eater,' 'Grub Street,' 'Intelligencer,' 'Polygon,' 'Recode,' 'SB' Nation, and 'The Verge,' among others. Pam … Read the whole story
Most TV news skews older. NBC is trying to change that with LX, which targets 18-45 viewers with a streaming TV network. Read the whole story