To give local TV advertisers more stable viewership, consumer data and reliability, Nielsen is expanding its panel of portable people meters and return-path data … Read the whole story
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and … Read the whole story
The TV business has lately undertaken a new approach to easing some shows toward their conclusions. Read the whole story
Marketers using "nontraditional" video ad formats on OTT platforms look to double their ad spend this year to $35 million, according to advanced advertising … Read the whole story
FreeWheel is concerned that Google is using privacy issues to limit its ability to sell and place ads on YouTube on behalf of its … Read the whole story
That's up 130% from the 33% of these households that had multiple OTT subscriptions in 2014, per Parks Associates research. Read the whole story
A Deloitte study says younger TV viewers actually have a higher tolerance for advertising -- especially in streaming services. Read the whole story