January 25, 2023
GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
- by Joe Mandese @mp_joemandese, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad Science (IAS).
The report is based on controlled tests utilizing an experimental design for three brands -- Toyota,
Radisson and Kvik -- which found …
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