During a briefing on the Interactive Advertising Bureau's and PwC's first half 2019 Internet Ad Revenue Report special guest GroupM President of Business Intelligence … Read the whole story

Amazon original superhero series "The Boys" delivered some pretty super ratings, according to the first-ever audience estimates released by Nielsen for the SVOD service. … Read the whole story

The hit Netflix movie "The Great Hack" is what happens when people with no media research experience make a movie about ad targeting. The … Read the whole story

Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to … Read the whole story

HBO Max, WarnerMedia's direct-to-consumer SVOD spin-off service debuting in 2020, will get some early buzz with the first major entertainment project from Executive Producer … Read the whole story

Angela Zepeda, formerly the senior vice president and managing director at Innocean USA, is now responsible for all of Hyundai's U.S. marketing activities. Read the whole story

Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to … Read the whole story

The Oscar winner for "The Queen" stars in the title role of "Catherine the Great" on HBO and plays the part seamlessly. Read the whole story