November 20 - 23, 2024
Tuesday, October 29, 2019
The media marketplace is growing increasingly fragmented and exponentially complex due to the "balkanization" of data necessary to effectively manage media and to accurately … Read the whole story
Rob Lenois is joining VaynerMedia as Chief Creative Officer. In this role, he will oversee the agency’s global creative product, reporting to CEO and … Read the whole story
As society approaches peak disinformation, local search optimization firm Yext today rolls out a campaign that pokes fun at it to deliver a message … Read the whole story
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives marketers insights into performance cross-channel. Read the whole story
COMMENTARYHaving tested live, shoppable TV ads that let viewers use their phones and onscreen QSRs to connect to brands' ecommerce sites, NBCU is now … Read the whole story
The deal to add inventory from Frontier will add around 750,000 homes. Canoe now totals 38 million households. Read the whole story
COMMENTARYDisney possesses clear advantages over a company such as Apple, which has no corporate history in the entertainment business. Read the whole story
Hundreds of Facebook workers are calling on the company to curb politicians' ability to use the company's targeting tools for political ads. Read the whole story
Video platform YouTube and a host of channel operators have been sued for allegedly tracking young children in order to serve targeted ads to … Read the whole story
