Less than a year after being named CEO of GroupM North America, Tim Castree is out. Global CEO Christian Juhl will oversee the role … Read the whole story
MediaPost will induct nine new "All Stars" at a special awards ceremony Jan. 22, 2020 in New York City. Our editorial team would like … Read the whole story
Executives of the top corporations in America have grown more cognizant of the online profiles of themselves and others, and they actively research those … Read the whole story
The connected TV ad market will expand 40% in the U.S. this year, according to new estimates released this morning by the statsmasters at … Read the whole story
Average ad start-up time is 1.14 seconds, and 4% of viewers exit before an ad starts, according to Conviva's first report of true average … Read the whole story
Turner and NBA Digital say they are launching the first sports league D2C platform to feature live games -- NBA TV. It will include … Read the whole story
As part of the rebranding, Comcast Spotlight is adding two addressable offerings: Audience Intelligence and Addressable Full Avail. Read the whole story
Mobile users can manipulate a Mediterranean Egg White Breakfast Wrap to see its ingredients and their nutritional value. Read the whole story
Adobe, The New York Times Co., and Twitter Monday announced the Content Authenticity Initiative to develop an industry standard means for authenticating sources of … Read the whole story