The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent … Read the whole story

Noting that two of the category's biggest players -- Netflix and AT&T -- already are spending about $1 billion each annually to market their … Read the whole story

The correct date for the 2020 MediaPost All Stars awards is Jan. 23, 2020, not Jan. 22, as previously reported. Read the whole story

Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' or heavy TV ad spending, has begun shifting quickly to other forms of … Read the whole story

There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, … Read the whole story

The decline in prime-time broadcast TV ad revenue is due to fewer new scripted TV show premieres, including overall multi-hour programming "events," says James … Read the whole story

Gen Z wants to know "what real people think before making a purchase," says Kantar. Read the whole story