The GroupM agency was an incumbent on the business and expands its remit under the new agreement, which is effective in January. Read the whole story

The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. … Read the whole story

Tokyo-based agency holding company Dentsu this morning unveiled its new management structure effective Jan. 1, 2020, dividing itself into two primary divisions: Dentsu Japan … Read the whole story

Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, all of the "Big … Read the whole story

Walt Disney's launch of Disney+ on Tuesday overdelivered: 10 million subscribers since starting the service, according to the company. Read the whole story

"The Mandalorian" would appear to be, at least in part, The Man With No Name (sometimes called just No Name) from "A Fistful of … Read the whole story

The company's U.S. ad revenue rose 6% in fiscal Q4 and 1% for the full fiscal year, driven by its Advanced Marketing Solutions business. … Read the whole story