Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the … Read the whole story
GroupM CEO Christian Juhl announced a reorganization designed to optimize the group's global resources. Read the whole story
A privacy framework unveiled Monday by Senate Democrats would grant consumers the right to control data about themselves, including the right to delete data … Read the whole story
Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking … Read the whole story
Analysis of longer time-shifted availability of network prime-time shows up to a week after the initial first airing may not be helping TV networks … Read the whole story
Snapchat's user base will jump 14.2%, ending 2019 with 293.01 million users worldwide, according to revised estimates released by eMarketer this morning. That's an … Read the whole story
ByteDance, the owner of TikTok, is reportedly in discussions with major music labels - Universal Music, Sony Music and Warner Music - to kick … Read the whole story
For a guy who began his digital marketing career blogging about wine, Gary Vaynerchuk has built a digital marketing empire worth hundreds of millions … Read the whole story
Of those polled, 86% of American believe people should have access to local news -- even if they aren't paying for it. Read the whole story