Carat USA has promoted Angela Steele to CEO, succeeding Michael Epstein, who was promoted to global CEO of the Dentsu Aegis Network unit earlier … Read the whole story
"Personalization" is 2019's word of the year, according to results of an annual survey of the members of the Association of National Advertisers. The … Read the whole story
Long-time ad industry executive Jordan Bitterman has joined ad-tech firm TripleLift as CMO. Bitterman, who has been vice president-digital strategy & sales at IBM … Read the whole story
Following a banishment of less than two years, the original "Roseanne" is inching its way back onto TV. Read the whole story
"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 … Read the whole story
An IAB study in August showed 76% of those who regularly stream video say they watched ad-supported OTT. Premium video streaming has gained big … Read the whole story
Existing regulations protect consumers "by providing them with transparency and the ability to cancel recurring charges," the Association of National Advertisers says in comments … Read the whole story
GroupM's revised ad outlook for U.S. ad spending provides some impetus for a 2019 expansion, but reduces the scenario for 2020. This table represents … Read the whole story