Long-time ad industry executive Jordan
Bitterman has joined ad-tech firm TripleLift as CMO.
Bitterman, who has been vice president-digital strategy & sales at IBM for the past three years, previously was chief strategy officer
of GroupM's Mindshare and held senior positions at Digitas and Foote, Cone & Belding before that.
"I felt a pull to apply my energy to a growth company," Bitterman tweeted about his new
role on Monday.