by Wayne Friedman
CBS' "All Rise" is averaging 7.0 million viewers in prime time, followed by "The Unicorn," "Bob Hearts Abishola," "Carol's Second Act" and "Evil." Read the whole story
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by Steve McClellan
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A mandate to honor do-not-track signals "will harm consumers, as it could be interpreted to remove their ability to set granular preferences," the ANA … Read the whole story
by P.J. Bednarski
The company is "producing ads for as little as a tenth of the costs -- and in one month versus five." Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You simply cannot assume that criticism of an ad means it doesn't do its job. Read the whole story
by Joe Mandese
What a difference five years makes, at least in terms of how Americans "read" their favorite magazine brands. An in-depth study released today by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Financial data continues to be downplayed by local TV station groups as they talk up retransmission and other digital revenues. Read the whole story
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by Richard Whitman, Columnist
This week's news offered conflicting sentiments about personalization and how permanent or ephemeral that marketing approach will be. Read the whole story
COMMENTARY
by Jim Wilson, Op-Ed Contributor
Political advertisers must ensure they are running brand-safe campaigns to effectively reach the right voters. Read the whole story
by Ray Schultz
Omnisend claims SMS campaigns drew higher open and purchase rates than email. Read the whole story
by Ray Schultz
Tuttle previously served as the COO and co-founder of Dragon Army. Alvin Glay has returned to Response Media in a VP role. Read the whole story