Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a … Read the whole story
"Our current partners are working close to us on this transformation journey," the company says. Read the whole story
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 … Read the whole story
Maryland's "Online Electioneering and Transparency Act," which requires online news sites to post information about political ad purchases, is unenforceable against news sites. Read the whole story
With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform … Read the whole story
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the … Read the whole story
Video streaming services have dramatically upped their national/regional TV marketing efforts for the holiday season -- virtually double that of a year ago. Over … Read the whole story
The European Union has been more aggressive about regulating the behavior of U.S. tech giants, an effort that now includes how Google works with … Read the whole story
Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly service that would be priced at $5 to $7 a month to compete … Read the whole story
One news story may report that another news story is false. And if you repeat that lie, it would cause genuine confusion. Read the whole story
The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that … Read the whole story
The holiday season is too short, but I know how to fix it: Let's merge Thanksgiving and Halloween. Read the whole story
As much as any popular entertainment of the past six years, 'Silicon Valley' provided a satirical yet accurate look at the rise and fall … Read the whole story