by Joe Mandese
Dentsu Aegis Network has named Jacki Kelley to succeed Nick Brien as CEO Americas. The company said Brien "decided to leave," but did not … Read the whole story
by Larissa Faw
Under this new agreement, the account will be serviced through the bespoke platformGSK entity launched by the Groupe last year after winning the $1.4 … Read the whole story
by Joe Mandese
Despite domestic social and political turmoil in 2019, France's ad economy will expand 4.3% to $12 billion, according to final year-end estimates from GroupM's … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Unpacking actual quotes (their "aim" is to "reinvent" advertising!) from a company that shall remain nameless. Read the whole story
COMMENTARY
by Joe Mandese
He began his presidency by declaring war on the U.S. news media and spent the first three years of his time in office labeling … Read the whole story
COMMENTARY
by Angela Voss, Op-Ed Contributor
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies. Read the whole story
by Wayne Friedman
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step down in the coming months, perhaps just after the Tokyo Olympics in August, … Read the whole story
by Steve McClellan
Contrary to some reports, Sam's Club is not buying the broader business, which remains part of WPP. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy … Read the whole story