An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis … Read the whole story
OMD is also first in the U.S. rankings. GroupM is the top holding company by billings globally, according to the agency tracker that has … Read the whole story
Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and … Read the whole story
To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel out-of-home media campaign, featuring giant "cats ears" on 360 … Read the whole story
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have … Read the whole story
On Monday, Roku released news that CFO Steve Louden was departing. Amazon has dropped Roku's Dataxu from its list of third-party ad sales operations … Read the whole story
Hallmark Channel pulled the TV advertising from Zola, a wedding service company, after a pressure group started a campaign. It has since said it … Read the whole story
Taking the time to join in the chorus of outrage about the content of an exercise-bike commercial is surely a First World activity. Read the whole story
For one, advertisers have overgeneralized an emphasis on Spanish-only. Read the whole story
That's according to a new study from Wunderman Thompson Data, which found that 58% of consumers are very concerned about the privacy and security … Read the whole story